What is the best way for an established company to introduce a membership-based business model?


Robbie Baxter (Author of The Membership Economy)

Robbie Baxter talks about how established companies can gain experience in a limited way with a membership or subscription-based business model. She points out that organizations can learn from using a membership business model in one sector and then implement in other areas as appropriate.


About Author

Robbie Baxter

Author of The Membership Economy

Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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