Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira talks about the eight years of research he conducted into…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains his concept of the customer value chain and talks…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains the concept of decoupling as it applies to the…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira provides an explanation of the stages involved in his customer…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how corporations can avoid losing some of their business…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira offers his viewpoint on problems that large corporations have with…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira talks about the business process of decoupling and the steps…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira discusses the phenomenal growth of the company Alibaba and what…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains the concept of “growth stall” and provides examples of…

Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains why so many large organizations are not consumer-centric even…