How can companies become more consumer-centric?


Thales Teixeira (Author & Associate Professor, Harvard Business School)

Thales Teixeira explains why so many large organizations are not consumer-centric even if they claim they are. He points to issues such as organizational structure, the needs of the investor market and company resources as concerns that can take precedence over customers. Teixeira provides recommendations for organizations to regain their focus on customers including mapping out their customer value chain and ensuring they are meeting their customer needs in each area.


About Author

Thales Teixeira

Author & Associate Professor, Harvard Business School

Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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