Thales Teixeira talks about the eight years of research he conducted into business behavior resulting in the development of an understanding of the consumer value chain. He shares that the pattern of behavior he identified with startups and entrepreneurs moved across sectors over time.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
