What do you mean by the term decoupling?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains the concept of decoupling as it applies to the…
Thales Teixeira
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
Can you explain the different stages of value for services or products?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira provides an explanation of the stages involved in his customer…
How did you come up with the business model you provide in your book, Unlocking the Customer Value Chain?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how he created the simple business model he offers…
What is the most important factor for businesses looking to protect their brands?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how corporations can avoid losing some of their business…
Are most established companies customer-centric?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira offers his viewpoint on problems that large corporations have with…
What are the steps for decoupling successfully?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira talks about the business process of decoupling and the steps…
What advice do you have for entrepreneurs?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira provides recommendations for entrepreneurs who want to enter the market…
What can new entrepreneurs learn from successful disruptors?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira provides his recommendations for new entrepreneurs who want to learn…
What have we learned about disruption in the luxury markets?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira uses an example of a company started by one of…
What can companies learn from Alibaba’s innovative ideas for growth?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira discusses the phenomenal growth of the company Alibaba and what…