What have we learned about disruption in the luxury markets?


Thales Teixeira (Author & Associate Professor, Harvard Business School)

Thales Teixeira uses an example of a company started by one of his students in the luxury handbag market to explain the concept of asset utilization. According to Teixeira, items such as handbags, jewelry, watches, vacation homes, and other items tend to retain their value over time and there exists a surplus of these items already owned by consumers. He talks about how there is now an excellent market for previously owned luxury items that are meeting customers needs to make money from used items and deal with the value erosion in a positive way.


About Author

Thales Teixeira

Author & Associate Professor, Harvard Business School

Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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