Introduction – Jeff Rosenblum
Jeff Rosenblum (Author & Co-President of Questus)
Jeff Rosenblum
Author & Co-President, Questus
Jeff Rosenblum is an a documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.
Interviewed By
Vaishali Jain
Sarder TV Journalist, and Former Bloomberg TV Journalist
Full Interview – Jeff Rosenblum
Jeff Rosenblum (Author & Co-President of Questus)
Learning is… Oxygen
Jeff Rosenblum (Author & Co-President of Questus)
Can you explain the concept of friction in marketing and advertising?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum defines the concept of friction as it applies to the daily lives…
How is search, mobile & social technology disrupting the consumer – brand relationship?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum describes what he calls the exponential curve that every brand sits on…
How can both the new & old methods of advertising be used effectively?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides his view of how traditional advertising content can be utilized successfully…
How should organizations address both macro & micro friction?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides actionable advice for organizations to produce products and services and marketing…
Is it essential to become a passion brand?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum talks about how not every company will want to pursue becoming a…
Why do you believe that silos kill organizations?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum talks about the importance of eliminating silos within an organization. He states…
Why aren’t all companies embracing the fighting friction strategy?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum discusses a well-known food company as an example of an organization that…