What is a collaborative work environment?
Mehran Assadi (CEO, National Life Group) Mehran Assadi talks about the different initiatives that have been undertaken at National Life including changing the physical work environment to one that promotes teamwork…
How can VR be used in digital learning in the PR industry?
Robert Burnside (CLO, Ketchum) Robert Burnside looks at ways that virtual reality (VR) could be used in the field of public…
Innovation
Marketing & Sales
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
How do you make a product stand out from competitive products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides examples of the types of products or services that…
