What kinds of approaches were used to launch Amazon Marketplace?
John Rossman (Author & Former Amazon Executive ) John Rossman discusses some of the strategies used by Amazon for the launching of the Marketplace and other programs. He talks about how…
How to measure training ROI?
Rachel Tuller (Former CEO & Business Coach, Vistage) Information on how companies can track and measure their return on investment in…
Innovation
Marketing & Sales
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
