How important is behavioral economics in driving growth & innovation for companies?
Steven Goldbach (Author & Chief Strategy Officer at Deloitte) Steven Goldbach discusses the impact of behavioral economics, cognitive psychology and neuroscience are changing how companies interact with their customers. He talks…
Tell us about the Scrappy Guides Series?
Kimberly Wiefling (Author of The Scrappy Series Business Books) Kimberly Wiefling talks about why she developed the Scrappy Guides Series, which…
Innovation
Marketing & Sales
How is search, mobile & social technology disrupting the consumer – brand relationship?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum describes what he calls the exponential curve that every brand sits on…
How can both the new & old methods of advertising be used effectively?
Jeff Rosenblum (Author & Co-President of Questus) Jeff Rosenblum provides his view of how traditional advertising content can be utilized successfully…
