What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or jobs consumers are trying to resolve when they purchase an…
Why are college students not prepared for the workforce?
Arthur Langer (Professor, Columbia University) Arthur Langer talks about how colleges are going to have to both lower costs and change…
Innovation
Which companies are embracing digital disruption?
Ray Wang (Author & CEO, Constellation Research) Ray Wang provides examples of businesses that are successfully keeping their brand promises and…
Is it also important to focus on traditional skills?
Gail Forkosh (Global Head of Learning & Development, Avanade) Gail Forkosh addresses the issues of whether organizations are too focused…
What makes the civil government market different?
Harish Rao (CEO, Interpersonal Frequency) Harish Rao talks about the complexity of working with government websites and data and all the…
Marketing & Sales
What is the importance of a Superuser to a membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines a Superuser and explains how these very special customers can help…
How important is pricing in a membership business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter discusses the importance of choosing the right pricing when implementing a subscription…
