Who should be making strategic decisions?

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Rita McGrath (Author & Professor, Columbia Business School)

Rita McGrath talks about the risk of letting top executives who may be removed from customer needs or changes in the marketplace to be making all the organization’s strategic decisions. She discusses the need to have up to date customer input whether from social media or from face to face contact with customers.


About Author

Rita McGrath

Author & Professor, Columbia Business School

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her best-selling books include The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

Associated Organizations

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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