What is continuous reconfiguration?

Rita McGrath (Author & Professor, Columbia Business School)


Rita McGrath describes the concept of continuous reconfiguration and how its adaptation can help an organization stay vital and successful.

Rita McGrath

Author & Professor, Columbia Business School Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her best-selling books include The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

VideoPlayPink
Who should be making strategic decisions?
IconPrene Previous Video
VideoPlayPink
What is a transient advantage?
IconNepre Next Video

About the Author

james

Rita McGrath

Author & Professor, Columbia Business School

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her best-selling books include The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

Interview By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

Jennifer is the author of "Femmevangelical: The Modern Girl's Guide to the Good News", and is a media commentator, blogger and reporter. Jennifer spent over a decade as an advertising executive for Fortune 500 companies and led multi-media direct and brand initiatives for acquisition, retention, and loyalty campaigns in the telecommunications, banking, and media/entertainment industries.

She currently is a media commentator to MSNBC/Shift, FOX and Friends, FOX News, The Kelly File, The Real Story with Gretchen Carlson, CNN Headline News, NewsMax, The Daily Wrap, MidPoint with Ed Berliner, One America News Network, Arise America, and numerous Sirius XM shows. And is also columnist for Huffington Post and Patheos, and a contributor for Variety, The Hill, and others.

Recent Interviews

See All

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

What industries do you see using artificial intelligence?

Paul Daugherty  (Author & Chief Technology and Innovation Officer at…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here