How should leaders approach the need for investment in the organization?

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Tiffani Bova  (Author & Global Customer Growth and Innovation Evangelist at Salesforce)

 
Tiffani Bova discusses ways that leaders can get buy-in from their shareholders and corporate boards for needed investment. According to Bova, leaders need to be able to use storytelling and a strong communication style to make the case for additional investments.

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About Author

Tiffani Bova

Author & Global Customer Growth and Innovation Evangelist at Salesforce

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.

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Interviewed By


Kiran Chetry

Kiran Chetry

Sarder TV Anchor & Former CNN Anchor

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