Tiffani Bova discusses ways that leaders can get buy-in from their shareholders and corporate boards for needed investment. According to Bova, leaders need to be able to use storytelling and a strong communication style to make the case for additional investments.
Author & Global Customer Growth and Innovation Evangelist at Salesforce
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.
