Tiffani Bova provides her recommendations for large organizations that want to be innovative and disruptive in their industry. She talks about how older organizations can have difficulty with disruption and change. Bova discusses why it makes sense to start small or with a company division before attempting to transform an entire organization that is risk-averse.
Author & Global Customer Growth and Innovation Evangelist at Salesforce
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.
