Tiffani Bova (Author & Global Customer Growth and Innovation Evangelist at Salesforce)
Tiffani Bova discusses how she structured her book with its ten paths to growth and multiple real-life case studies. She talks about how she wanted the book to be engaging, useful and readable with the use of cartoon-like art and key takeaways for each chapter or path. Tova explains why she decided to end the book on an up note with her last chapter on Doing Well by Doing Good or how socially conscious companies are prospering by giving back to their communities.
