Explain your second rule “Bet big without betting the company.”

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David Yoffie (Author & Professor, Harvard Business School)


David Yoffie describes his second rule to becoming a great strategist which refers to thinking big and taking risks but minimizing the risk to the business. He talks about how Bill Gates, Steve Jobs and Andy Grove all used this strategy successfully in their careers.

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About Author

David Yoffie

Author & Professor, Harvard Business School

Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. Over the last two decades, Professor Yoffie has chaired the HBS Strategy department, the Advanced Management Program, Harvard’s Young Presidents’ Organization program, and now chairs Harvard’s World Presidents’ Organization program. He currently teaches competitive and corporate strategy in the Owner/President Management Program. Professor Yoffie has published more than 100 case studies on business strategy and international management issues, which have sold more than 3,000,000 copies and is also the author of nine books.

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