What do you mean by “look forward and reason back”?

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David Yoffie (Author & Professor, Harvard Business School)


David Yoffie explains what he means by the phrase “look forward and reason back” which he describes as one of the five main strategies used by Bill Gates, Steve Jobs, and Andy Grove that he writes about in his book, Strategy Rules.

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About Author

David Yoffie

Author & Professor, Harvard Business School

Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. Over the last two decades, Professor Yoffie has chaired the HBS Strategy department, the Advanced Management Program, Harvard’s Young Presidents’ Organization program, and now chairs Harvard’s World Presidents’ Organization program. He currently teaches competitive and corporate strategy in the Owner/President Management Program. Professor Yoffie has published more than 100 case studies on business strategy and international management issues, which have sold more than 3,000,000 copies and is also the author of nine books.

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