What is the best way to instill trust and credibility?
Joe Ilvento (Author & CLO, CommVault Systems) Joe Ilvento explains his strategy for obtaining and keeping customer loyalty and trust in…
Marketing & Sales
How do you apply the value of service?
Joe Ilvento (Author & CLO, CommVault Systems) Joe Ilvento talks about how his time in the restaurant business helped him to…
What are the top 3 secrets for superior customer service?
Joe Ilvento (Author & CLO, CommVault Systems) Joe Ilvento provides an overview of the three main actions that anyone involved in…
What is the impact of social media on public relations?
Rob Flaherty (CEO, Ketchum) Rob Flaherty addresses the issue of the impact of social media has had on the field of…
What is creative risk taking?
Rob Flaherty (CEO, Ketchum) Rob Flaherty discusses the definition of creative risk taking and how this is utilized at Ketchum. He…
How do you evaluate media campaigns?
Rob Flaherty (CEO, Ketchum) Rob Flaherty talks about how his company, Ketchum, uses a variety of social metrics and analytics to…
What is the impact of social media on publishing?
Joan O’Neil (EVP Knowledge & Learning, Wiley) https://youtu.be/4oyE11PZUzQ Joan O’Neil discusses the positive impact of social media on publishing and specifically…
How can the advertising industry embrace change?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/bJ-8Mec23cw Jeff Tan provides three simple steps for the advertising industry and the out of…
What are the elements of a great campaign?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/6IH6rARseeU Jeff Tan lays out the elements of a great advertising campaign including providing strong…
What is the impact of mobile technology?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/kFaQH9eQe2U Jeff Tan offers his thoughts on how advertisers need to think mobile first when…