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What is the impact of mobile technology?

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By on Learning from the Best, Marketing & Sales, Technology
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Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan offers his thoughts on how advertisers need to think mobile first when creating campaigns or when building brands. He provides an explanation of the importance of thinking of the smartphone as an audience platform, not just a channel.

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About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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