How can organizations prepare for social media backlash?
Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor) Mark Babbitt shares his thoughts on how organizations can start on the…
Marketing & Sales
What is a social media hammer, and why is it important to your customers?
Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor) Mark Babbitt talks about his use of a what he calls a…
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
How do you make a product stand out from competitive products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides examples of the types of products or services that…
How do you come up with breakthrough products?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the development of great products or services. According…
What’s the checklist for ensuring effective strategy formulation? By Leonard Sherman, Author & Adjunct Professor at Columbia Business School
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman Goes through his three-step checklist for ensuring that your business…
Why is it important to conduct on the spot market research?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about the necessity to do market research with consumers…
What methods of research should companies be leveraging to keep customers happy and engaged?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his recommendations on the types of market research to…
How can companies help consumers adopt new behaviors?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker uses an example from his own corporate background when he…