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Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor)
Mark Babbitt shares his thoughts on how organizations can start on the right path to social media success by choosing the right team of individuals to deal with the social function. He talks about the downside of using untrained junior employees or interns to monitor company social media. According to Babbitt, the right individuals to be involved with social media efforts should possess both emotional and social intelligence.
