How can organizations prepare for social media backlash?

Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor)

Mark Babbitt shares his thoughts on how organizations can start on the right path to social media success by choosing the right team of individuals to deal with the social function. He talks about the downside of using untrained junior employees or interns to monitor company social media. According to Babbitt, the right individuals to be involved with social media efforts should possess both emotional and social intelligence.

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About the Author

Mark S. Babbitt

Author & CEO, YouTern

Mark S. Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is also author of the book "A World Gone Social - How Companies Must Adapt to".

Interview By

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

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How can organizations prepare for social media backlash?

Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor)

What is the importance of community in the social age?

What is a social media hammer, and why is it important to your customers?