How can organizations prepare for social media backlash?

Mark S. Babbitt  (Author, Entrepreneur & Leadership Mentor)


Mark Babbitt shares his thoughts on how organizations can start on the right path to social media success by choosing the right team of individuals to deal with the social function. He talks about the downside of using untrained junior employees or interns to monitor company social media. According to Babbitt, the right individuals to be involved with social media efforts should possess both emotional and social intelligence.

Mark S. Babbitt

Author & CEO, YouTern Mark S. Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is also author of the book "A World Gone Social - How Companies Must Adapt to".

VideoPlayPink
What is the importance of community in the social age?
IconPrene Previous Video
VideoPlayPink
What is a social media hammer, and why is it important to your customers?
IconNepre Next Video

About the Author

james

Mark S. Babbitt

Author & CEO, YouTern

Mark S. Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is also author of the book "A World Gone Social - How Companies Must Adapt to".

Interview By

Vaishali Jain

Vaishali Jain

Sarder TV Anchor & Former Bloomberg TV Journalist

Vaishali has been working in the media industry & Journalism for more than 14 years. She had her own CEO talk show on Bloomberg TV India called Biz Lounge, a show that she anchored and produced. Biz Lounge explored the business aspects of each company, as well as the company's leadership, corporate culture, as well as each leader's personal side including how he/she spent their free time.

Prior to that, she worked as a Management Consultant in the finance industry in New York City. She has a Bachelor’s degree in Management with a concentration in Finance and her Master’s degree in Organizational Psychology.

Recent Interviews

See All

Full Interview – Matt Dixon

Matt Dixon (Founding Partner of DCM Insights & Wall Street Journal…

Watch Now linkarrow

Introduction – Ray Rothrock

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

Learning is… Essential

Ray Rothrock  (Author & CEO, RedSeal Inc.) Ray RothrockAuthor &…

Watch Now linkarrow

What industries do you see using artificial intelligence?

Paul Daugherty  (Author & Chief Technology and Innovation Officer at…

Watch Now linkarrow

NYSCI Talks

New York Hall of Science’s 5th annual Spring for STEM. The event entitled Gene Editing and the Future of Disease: The CRISPR Revolution featured a panel of experts in bioengineering and genetics who discuss the policy and ethical implications of this new technology. Watch more videos and full episode of this event here

Sarder TV ‘Street Beat’

Sarder TV ‘Street Beat’ hit the road to cover New York Fashion Week. Join host, Tracey Fitzpatrick backstage and on the runways with reports and insights from designers, business owners, models and more.
Watch more videos and full episode of this event here