How can organizations prepare for social media backlash?

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Mark S. Babbitt  (Author, Entrepreneur & Leadership Mentor)

Mark Babbitt shares his thoughts on how organizations can start on the right path to social media success by choosing the right team of individuals to deal with the social function. He talks about the downside of using untrained junior employees or interns to monitor company social media. According to Babbitt, the right individuals to be involved with social media efforts should possess both emotional and social intelligence.


About Author

Mark S. Babbitt

Author & CEO, YouTern

Mark S. Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of Mark is also author of the book "A World Gone Social - How Companies Must Adapt to".

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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