What is a social media hammer, and why is it important to your customers?

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Mark S. Babbitt  (Author, Entrepreneur & Leadership Mentor)

Mark Babbitt talks about his use of a what he calls a “social media hammer.” According to Babbitt, the use of hammer as an analogy for social media tools works because both can be used in constructive and destructive ways. He points to examples of the how social media can improve a company’s branding efforts overnight or how a single tweet can fatally damage a company’s reputation.


About Author

Mark S. Babbitt

Author & CEO, YouTern

Mark S. Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is also author of the book "A World Gone Social - How Companies Must Adapt to".

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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