Introduction – Linda Popky
Linda Popky (Author & President, Leverage2Market)
Linda Popky
Author & Founder, Leverage2Market
Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.
Interviewed By
Jennifer Crumpton
Sarder TV Anchor, Author & Media Professional
Linda Popky – Full Interview
Linda Popky (Author & President, Leverage2Market)
Learning is… Growth
Linda Popky (Author & President, Leverage2Market) https://youtu.be/S0Zo3VCwrYo
What is the Dynamic Market Leverage Model?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about what she calls the “dynamic market leverage model”, that is discussed…
What is the central thesis of Marketing Above the Noise and who should read it?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the value of her book, Marketing Above the Noise, to anyone…
What role should employee engagement play in amplifying the brand?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the importance of engaged customer facing employees to company success. She…
How can marketing and sales best work together?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the traditional issues between sales and marketing departments and provides recommendations…
How is technology changing marketing?
Linda Popky (Author & President, Leverage2Market) Linda Popky discusses some of the technological developments such as the growth of wearable and…
What has made you successful in your career journey?
Linda Popky (Author & President, Leverage2Market) Linda Popky, author of Marketing Above the Noise, talks with Jennifer Crumpton, Sarder TV correspondent,…
What role have mentors played in your career?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the different mentors she has had in her life and the…