What role should employee engagement play in amplifying the brand?

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Linda Popky (Author & President, Leverage2Market)

Linda Popky talks about the importance of engaged customer facing employees to company success. She discusses the big effect unhappy customers with access to social media can have in today’s market.


About Author

Linda Popky

Author & Founder, Leverage2Market

Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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