What is the Dynamic Market Leverage Model?

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Linda Popky (Author & President, Leverage2Market)

Linda Popky talks about what she calls the “dynamic market leverage model”, that is discussed in her book, Marketing Above the Noise. She provides an eight-step process to successfully implement marketing strategies.


About Author

Linda Popky

Strategic Marketing Consultant

Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

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