What is the central thesis of Marketing Above the Noise and who should read it?

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Linda Popky (Author & President, Leverage2Market)

Linda Popky talks about the value of her book, Marketing Above the Noise, to anyone involved in marketing whether they are marketing or advertising professionals or small business owners. She describes ways in which it is possible to get your message heard in spite of all the “noise” in the marketplace.


About Author

Linda Popky

Author & Founder, Leverage2Market

Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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