Why do you believe Jobs to be Done could help companies create products that reframe the market?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker, Managing Director, New Markets Advisors, and author of Jobs to…
Yearly Archives: 2017
Advice for someone who wants to be a CIO
Steve Heilenman (CIO, Computer Aid Inc.) In this video, Heilenman, provides his insights for IT professionals who want to become CIO…
How important is it for companies to adapt and embrace emerging trends?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about business focus and whether companies should be concerned…
How can workplace activists impact an organization?
Jeanne Meister (Author & Partner, Future Workplace) Jeanne Meister discusses the importance of workplace activism which she refers to as a…
Is it possible to create safety nets in the innovation process?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides recommendations for creating a safety net around the product…
Why do traditional brainstorming sessions generally fail?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker lays out his recommendations on how to begin the process…
Why is it important to conduct on the spot market research?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about the necessity to do market research with consumers…
What methods of research should companies be leveraging to keep customers happy and engaged?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his recommendations on the types of market research to…
How should Big Data be used in product development?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker cautions companies on the use of Big Data for marketing…
How can E-companies like Amazon combat inertia?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker looks at the issue of how companies that have been…