What kinds of approaches were used to launch Amazon Marketplace?


John Rossman (Author & Former Amazon Executive )

John Rossman discusses some of the strategies used by Amazon for the launching of the Marketplace and other programs. He talks about how Amazon ensures that the necessary time is taken to do research and testing with any new product or service. Rossman calls this strategy the ‘go slow to go fast’ approach.


About Author

John Rossman

Author & Former Amazon Executive

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

Interviewed By

Lyndsay Christian

Lyndsay Christian


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