What is the methodology behind your book, Convinced?


Jack Nasher (Author & Faculty Member at Stanford University)

Jack Nasher explains how he looks at scientific research into human behavior and then he applies it to the business world. He talks about how this science-based approach provides him with information that can be used to help individuals get a job, get new clients, make sales, and be successful as a leader.



About Author

Jack Nasher

Author & Faculty Member at Stanford University

Jack Nasher is a visiting faculty member at Stanford University and a professor at Munich Business School. Oxford-educated and formerly with the German Mission to the UN in New York City, the European Court of Justices, and leading Wall Street law firm Skadden, he is the founder of the NASHER Negotiation Institute and has been recognized in the media as one of the leading experts on negotiation and deception detection. Nasher is the author of Convinced!: How to Prove Your Competence & Win People Over.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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