Lucas Conley discusses the five main qualities for transformational thinking outlined in his book, Legacy in the Making. These qualities include Personal, Behavioral, Influential, Unconventional and Perpetual. According to Conley, the business world is changing and leaders need to move past institutional thinking to embrace a marketing and brand message that is unique and appealing to consumers in a personal way.
Author of Legacy in the Making
Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
