Lucas Conley explains the kind of work done by Legacy Lab, where he is the Executive Editor. He talks about how the company is a marketing research lab and consultancy providing their services to business leaders around the world. Conley discusses the need for business leaders to maintain their company roots while moving forward with a long term vision of the future.
Author of Legacy in the Making
Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
