Is it possible to create safety nets in the innovation process?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides recommendations for creating a safety net around the product…
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Why do traditional brainstorming sessions generally fail?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker lays out his recommendations on how to begin the process…
Why is it important to conduct on the spot market research?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about the necessity to do market research with consumers…
What methods of research should companies be leveraging to keep customers happy and engaged?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his recommendations on the types of market research to…
How should Big Data be used in product development?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker cautions companies on the use of Big Data for marketing…
How can E-companies like Amazon combat inertia?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker looks at the issue of how companies that have been…
How can companies help consumers adopt new behaviors?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker uses an example from his own corporate background when he…
What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or…
What criteria did a company like Snapchat use to be successful?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his thoughts on why the company Snapchat, with what…
Why is past customer buying behavior not the best predictor of future behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker discusses why it is more important to get past traditional…