How can E-companies like Amazon combat inertia?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker looks at the issue of how companies that have been…
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How can companies help consumers adopt new behaviors?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker uses an example from his own corporate background when he…
What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or…
What criteria did a company like Snapchat use to be successful?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his thoughts on why the company Snapchat, with what…
Why is past customer buying behavior not the best predictor of future behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker discusses why it is more important to get past traditional…