How can organizations prepare for social media backlash?
Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor) Mark Babbitt shares his thoughts on how organizations can start on the right path to social media success by choosing the right…
Can technology drive learning?
Arthur Langer (Professor, Columbia University) Langer argues for a balance between harnessing technology to drive learning and the importance of the…
Innovation
Marketing & Sales
What can we learn from the Mad Men era of advertising?
Jeff Tan (VP Strategy, Posterscope USA) Jeff Tan provides three lessons that advertisers today can learn from the Mad Men era…
How Did Social Media Change Marketing?
Russell Stevens (Social Marketing Expert and Partner, Saddle River Group) Russell discusses how social media has democratized the marketing process. He…
