How do we identify the right market?
Jim Cathcart (Author & Motivational Expert) Jim Cathcart talks about one of the most important aspect of selling which is to identify the right market for products or services. He explains…
Innovation
Marketing & Sales
How do you evaluate media campaigns?
Rob Flaherty (CEO, Ketchum) Rob Flaherty talks about how his company, Ketchum, uses a variety of social metrics and analytics to…
What is the impact of social media on publishing?
Joan O’Neil (EVP Knowledge & Learning, Wiley) https://youtu.be/4oyE11PZUzQ Joan O’Neil discusses the positive impact of social media on publishing and specifically…
