What is the importance of trust in negotiations?
Ken Marlin (Author of The Marine Corps Way to Win on Wall Street) Ken Marlin discusses how there is an element of trust in all negotiations. In addition to trust, he…
How do you define a learning organization?
Peter Senge (Author & Professor, MIT) Peter Senge answers the question by first suggesting that “we jettison the jargon” and work…
Innovation
Marketing & Sales
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
