How can organizations develop effective crisis management programs?
Ann Herrman-Nehdi (Author & CEO, Herrmann International) Ann Herrman-Nehdi provides her view that many organizations avoid creating any crisis management plan or thinking about ways to deal when things go wrong.…
What do you see as the most important trends in learning today?
Maureen Lonergan (Director, Worldwide Training and Certification at AWS) Maureen Lonergan offers her thoughts on how the learning space is being…
Innovation
Marketing & Sales
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
