How do companies get it wrong when responding to market disruption?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson uses a humorous analogy to explain the wrong way for companies to respond to market disruptors. This includes ignoring change, altering existing brands…
How does management training differ from country to country?
Ann Lim-Brand (Senior Director OD & Talent Management, Sumitomo Corporation of Americas) Ann Lim-Brand talks about what it is like creating…
Innovation
Marketing & Sales
What is a social media hammer, and why is it important to your customers?
Mark S. Babbitt (Author, Entrepreneur & Leadership Mentor) Mark Babbitt talks about his use of a what he calls a…
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
