What is the term “Lenses” which companies should be looking for opportunity?
Mohan Sawhney (Author & Professor, Kellogg) Sawhney describes the use of the term ”lenses” as a way for companies to focus in on business markets or potential opportunities. He provides several…
What is the relationship of organizational learning to competitive advantage?
Bertrand Moingeon (Author & Professor, HEC Paris) Moingeon talks about how organizational learning is essential to company success. He points out…