How do you encourage idea creation?

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Jeff Tan (VP Strategy, Posterscope USA)

Jeff Tan talks about the value of collaboration at Posterscope in idea creation. He discusses how the goal is to foster creativity among employees and for employees to work with each other to improve ideas. He also discusses how Posterscope is an advocate for non-profits and helps them obtain free advertising space to increase awareness of their organizational goals.


About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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