What should be the focus of a digital marketing campaign?


Tom Donohoe (Author, CEO & Founder of Level Agency)

Tom Donohoe provides an overview of how marketing has changed over the last several decades from a focus on slogans, catchphrases and TV ads to digital marketing campaigns. He discusses why digital marketing can provide companies with real numbers on how digital campaigns are increasing revenue and bringing in new customers.


About Author

Tom Donohoe

Author, CEO & Founder of Level Agency

Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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