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Karen Kang (Author & CEO, BrandingPays LLC)
It is possible to systematically measure the return on investment in branding according to Karen Kang. The most obvious way to see ROI is whether the branding has resulted in a new job or a promotion for an individual or in higher sales for a product. She also discusses how there are applications that can measure what people are saying about you in social media, and for a company, in the marketplace and in investment reports.