What are the challenges of marketing learning?

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Jeremy Goldman  (Author & CEO, Firebrand Group)

Jeremy Goldman explains how marketing can be used to get employees excited about learning. He talks about how from his viewpoint, companies that are winning today are those that are investing in learning for their employees and constantly reinventing themselves in the marketplace. Goldman points out that executives need to understand how beneficial it is for a company to focus on learning and providing employees with the skills they need to do their jobs now and in the future.


About Author

Jeremy Goldman

Author & CEO, Firebrand Group

Jeremy Goldman is the founder and CEO of Firebrand Group, which counts Consumer Reports, L'Oréal, and Unilever among its clientele. He is the author of the award-winning 2012 book 'Going Social' and his latest book is 'Getting to Like', which teaches brands large and small how to use social media for business success.

Interviewed By

Kiran Chetry

Kiran Chetry

Sarder TV Anchor & Former CNN Anchor

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