How do you provide proof of ROI to your clients?

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Jeremy Goldman  (Author & CEO, Firebrand Group)

Jeremy Goldman talks about how his organization uses analytics to provide clients with documentation on their return on investment for marketing efforts. He points out that sometimes it is easy to quantify results and other times it can be difficult to prove ROI. According to Goldman, you need to take a non-dogmatic approach to get these very big questions answered properly.


About Author

Jeremy Goldman

Author & CEO, Firebrand Group

Jeremy Goldman is the founder and CEO of Firebrand Group, which counts Consumer Reports, L'Oréal, and Unilever among its clientele. He is the author of the award-winning 2012 book 'Going Social' and his latest book is 'Getting to Like', which teaches brands large and small how to use social media for business success.

Interviewed By

Kiran Chetry

Kiran Chetry

Sarder TV Anchor & Former CNN Anchor

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