Keith Ferrazzi (Author & CEO, Ferrazzi Greenlight)
Keith Ferrazzi, CEO of Ferrazzi Greenlight provides his thoughts on leading an organization, how to create a culture of “us” within an organization, and how to successfully make changes within a company. He uses psychology, historical information, and his personal insights to back up his recommendations. Particularly interesting is his use of “People Plans” in both his personal and business life to reach set goals. Ferrazzi talks about his philosophy about how to be successful by being authentic and able to form relationships of trust with his customers and his employees. He provides many personal stories and anecdotes to make his points.