Leadership Advice – By Keith Ferrazzi

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Keith Ferrazzi (Author & CEO, Ferrazzi Greenlight)

Keith Ferrazzi, CEO of Ferrazzi Greenlight provides his thoughts on leading an organization, how to create a culture of “us” within an organization, and how to successfully make changes within a company. He uses psychology, historical information, and his personal insights to back up his recommendations. Particularly interesting is his use of “People Plans” in both his personal and business life to reach set goals. Ferrazzi talks about his philosophy about how to be successful by being authentic and able to form relationships of trust with his customers and his employees. He provides many personal stories and anecdotes to make his points.


About Author

Keith Ferrazzi

Chairman - Ferrazzi Greenlight

Keith Ferrazzi is the world’s foremost expert in professional relationship development. He brings 20 years of research and experience to the art and science of business relationship development. Both Forbes and Inc. have called him one of the world’s most “connected” individuals. Ferrazzi is founder and chairman of Ferrazzi Greenlight, a research-based consulting and training company, and has won a place as one of the top thought leaders in American business. His is the author of #1 NY Times bestseller Who’s Got Your Back that focuses on lifeline relationships, a narrow category of deep, trusting peer relationships that disproportionately affect our careers and well-being.

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