Coaching – By Keith Ferrazzi

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Keith Ferrazzi (Author & CEO, Ferrazzi Greenlight)


Keith Ferrazzi brings a unique approach to becoming a successful entrepreneur – part therapist, part coach and part comedian. He looks at all the ingredients that make up most entrepreneurs and assesses the good and the bad and then makes recommendations for growing an organization. In this video, Ferrazzi discusses how creating peer to peer support groups within an organization creates a sense of caring, responsibility and investment in an organization’s success.

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About Author

Keith Ferrazzi

Chairman - Ferrazzi Greenlight

Keith Ferrazzi is the world’s foremost expert in professional relationship development. He brings 20 years of research and experience to the art and science of business relationship development. Both Forbes and Inc. have called him one of the world’s most “connected” individuals. Ferrazzi is founder and chairman of Ferrazzi Greenlight, a research-based consulting and training company, and has won a place as one of the top thought leaders in American business. His is the author of #1 NY Times bestseller Who’s Got Your Back that focuses on lifeline relationships, a narrow category of deep, trusting peer relationships that disproportionately affect our careers and well-being.

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