Why is it important to discover the root of problems in the social good sector?


Ann Mei Chang (Author & former USAID Chief Innovation Officer)

Ann Mei Chang uses an example of a friend, Kinari Webb, who studied orangutans and was hoping to save their natural habitat. She explains how Webb decided to live in the area of the rainforest to discover what was causing the loss of the habitat. Chang discusses how by taking the time to study the issue the problem Webb found was completely different from what she originally thought needed to be solved.



About Author

Ann Mei Chang

Author & former USAID Chief Innovation Officer

Ann Mei Chang is a leading expert on social innovation the author of Lean Impact: How to Innovate for Radically Greater Social Good (Wiley, Oct 2018). Previously, she served as the Chief Innovation Officer at both USAID and Mercy Corps. Prior to her pivot to social good, Ann Mei was a seasoned Silicon Valley executive, with more than 20 years’ experience at such leading companies as Google, Apple, and Intuit, as well as a number of startups.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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