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How do you keep iconic brands fresh & exciting?

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By on Management & Strategy

Alan Hassenfeld (CEO at Hasbro Foundation & Member of Board of Directors at Salesforce)

Alan Hassenfeld explains his company’s philosophy of allowing employees the freedom to be creative and to look across the world for innovative ideas in the toy industry. According to Hassenfeld, Hasbro has become a company that is flexible and can move quickly to keep up with new trends and changes in the marketplace. He talks about how one of the company’s ways to look for new toys and concepts is to monitor new inventions being introduced by creative youtubers.

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Alan Hassenfeld

CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

Mr. Hassenfeld is Chairman of the Board of Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment with $2.9 billion in revenues. Mr. Hassenfeld began his career at Hasbro in 1970, was appointed Vice President of Marketing and Sales in 1978, became the President of the company in 1984, and received the titles of Chairman and CEO in 1989. Mr. Hassenfeld is the recipient of the Honorary Doctor of Humanities Award from Bryant College and the Honorary Doctor of Business degree from Roger Williams University and Johnson and Wales University. Currently he is CEO at Hasbro Foundation & Member of Board of Directors at Salesforce

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